Flopp Bac and Flopp Multiusos from Careli, winners in the most important packaging competition in the world

  • The WorldStar Award is the second packaging award that the project receives, after winning the national Liderpack award last October

The innovative and sustainable packaging of Careli’s Flopp Bac and Flopp Multiusos products has just received a new recognition: an international award at the WorldStar Awards, the most important packaging competition in the world. This award places Flopp Bac and Flopp Multiusos packaging among the ten best global packaging proposals in the category of home products of the year.

The Flopp Bac and Flopp Multiusos project, whose system promotes the circular economy and the end of single-use plastic containers in cleaning products, has been one of the country’s representatives in this international contest, after winning the Liderpack award last October.

Flopp Bac and Flopp Multiusos are two vegan cleaners for household surfaces concentrated in water-soluble single-dose capsules, which are presented in two formats: in kit, with 100% recycled and recyclable reusable plastic bottle, or in product refill format, in 100% recycled and 100% recyclable cardboard cases, of one capsule.

In this way, with the purchase of a single bottle and refills, subsequent single-use plastic containers can be saved, with the consequent reduction of C02 emissions derived from transport. In summary, for each capsule of concentrated product, a plastic bottle is saved on the planet, an equally effective but much more sustainable cleaning is achieved and the circular economy is promoted.

345 projects from 35 countries around the world

In this 53rd edition of the WorldStar Awards, an international jury, made up of 33 judges from 33 packaging associations belonging to the World Packaging Organization (WPO), met virtually in November to evaluate the 345 packaging projects submitted from 35 countries all around the world and determined the winners of the various categories.

In addition, the Flopp Bac and Flopp Multiusos project was selected at the end of last year as one of the 101 ejemplos empresariales de acciones #PorElClima, promoted by the #PorElClima community, in the category “Innovation of products and / or services of the economy low carbon”.

Second WorldStar Award for Careli

This is the second year that a Careli product packaging project based on sustainability has won the World Star Awards. In 2019, FLOPP Ecopack, the first range of ecological cleaning products presented in a 100% biodegradable and compostable packaging, also achieved international recognition in this contest.

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